It’s a new year, and that means new goals. Sometimes our goals are as small as beating a bad habit, and sometimes they’re huge, like starting a business for a skincare line. If the latter is the case, then you have some big steps ahead. We’ve met with many members of our different departments here at Dynamic and compiled some industry expert tips for a successful line of products.
1. DON’T LET DISCOMFORT STOP YOU
The discomfort of starting something new, something you know nothing about is daunting. But don’t let that stop you — sitting around waiting for things to just work is never going to happen. The skincare market moves incredibly fast; consumers are constantly requesting new solutions, formulas, and technologies. The first thing to understand is how to create a new line of products that connect with your consumers while standing out in the cosmetic industry. Waiting too long will get you behind the rest of the market. Don’t sit on your dreams.
2. FIND YOUR AUDIENCE
Knowing who your consumer is playing a huge role in what you will choose for your formula and your marketing strategy. For example, if your audience is a health/ingredient-conscious group, it would be wise to research all-natural/organic and quality ingredients and then to market that message. If marketing is a terrifying new world for you, check out our Project Ignite program.
3. STUDY CURRENT TRENDS
Having knowledge of what is currently doing well in the market will help you develop a product that can compete. Find out what people are looking for and what they want. It could help you realize that there might be a product that isn’t currently on the market that your target consumers need.
4. CREATE AN AMAZING PRODUCT
Though it’s good to do as much research as possible yourself, it’s still best to leave the formulation up to an expert, especially if you’re wanting a custom formula. Someone who can create a great product that smells, feels, looks, and works the way you want it to.
Packaging is the first thing the customer is going to see. Investing in good branding and design to tell your story is important. Luckily, the Dynamic Blending team is here to help. Maybe have a photo carousel of our portfolio.
6. MARKETING STRATEGY
The worst thing would be to spend all your time, resources, and money on a great product only to hear crickets when you finally get it on the market. Knowing how to properly price and market your product is going to be very beneficial.
Luckily, if starting a skincare line is your goal for this year, Dynamic Blending is the manufacturer for you. Dynamic Blending offers a full Turnkey Process giving you access to our full Dynamic team to lead you through each of the steps from developing a concept to a complete product being sold and delivered to customers.