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Innovation vs Revitalization

Feb 21, 2020

There are two common actions taken in the manufacturing process:

1. Being presented with an idea for a completely new product that isn’t on the market.

2. Recreating a product that is already on the market but wanting to bring new life to it.

Our R&D team is more than capable of achieving both actions, it’s up to you as the client to decide which action is going to be more successful for you.

Mixing oils and cream based products for a hair care product.

Why choose innovation:


When you create your own brand new custom formula, you are also creating a specific niche for the industry. For example, let’s say you’re manufacturing a moisturizer. There are thousands of moisturizers in the skincare market, so you will need to stand out to have a successful product. Innovation will allow you to offer something unique to the market. You could utilize the innovation of the formula for your product, introduce a brand new ingredient that improves moisturizing but isn’t being seen in the skincare market. Our R&D team has the expertise to help you come up with the formulation of your dreams.

While creating a whole new product will help stand out in the skincare industry, you can also think of innovative ways to market your product. Look at what everyone else is doing and do something different, something that hasn’t been done before. Communicate a new message while still letting them ‘the must-haves’ of the product. It will greatly behoove you to find new and disruptive ways to market your products to your customers. Dynamic also has a wonderful Marketing and Design team to help your product stand out in the market.

Why Great Innovation Needs Marketing



Customer needs are constantly changing. Innovators are able to predict these changes and provide solutions before the consumer even knows they need them. Being willing to innovate means you’re dedicated to meeting your customers’ needs on a long-term basis. If you are unwilling to innovate and change, you will remain stagnant and your business will fall flat. Coming up with new ideas or products that excite your customers and meet their expectations will add continued benefits to the growth of your company.

21 Great Ways to Innovate



Being innovative will give you an edge in penetrating the markets quicker, which can lead to bigger opportunities in developing markets. Having an innovative culture as part of your company can help the company grow easily. While using methods that have been proven to work effectively is the easier route, trying new things can be more worthwhile.

New Product Innovation


Research & development measuring and mixing all natural ingredients for skincare products.

Why choose revitalization:


There might be a product on the market that you believe in and know it works well but it’s not succeeding in the market. A good option for you may be to reproduce the existing product and find ways to make it flourish by creating new marketing strategies, re-branding it to appeal to more people, or adjusting the formula to make it more effective or to follow the current trends of the market.

When (and How) to Revitalize a Brand



Innovation can be very daunting. It’s hard to come up with new things. In some cases, it’s easier for someone to be successful using a product that has been proven to work. It might make more sense for you to re-create a product you have good faith in and turning it into something bigger, rather than creating something new from scratch. Our R&D team has the expertise to reverse engineer any product and even adjust formulas to improve them.


To create a product from scratch requires a brilliant R&D team (which we have) and multiple attempts to perfect the formula which can get expensive quickly. However, R&D adjustment costs for tweaking a private label formula can be more cost-friendly. You can always start with a few revised formulas until you grow your capital enough to start taking chances on innovating new products.

Cosmetic chemist mixing ingredients to find the perfect formulation using all natural ingredients.

As one of Utah’s leading cosmetic manufacturers we want to provide you with the information and tools to develop the perfect product. Whether you choose the route of innovating a whole new product, or revitalizing an existing product, our R&D team has the expertise and ability to do so. Contact us to see how we can help you!

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