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Cosmetics Launch Myths: Budget, Products and Time

Dec 29, 2020

In part one of this two-part blog series, we went over some of the most common myths out there regarding launching a cosmetics brand. Whether you’re launching your first such brand or are experienced in this field, avoiding these kinds of harmful pieces of misinformation is important as you look to launch a given line or brand.

At Dynamic Blending, we’re happy to offer numerous cosmetic manufacturing services and areas, from skin care and body care to essential oils, hair care, lipstick and many others. We’ve assisted a wide range of cosmetics brands and their proprietors in launching new lines or brands, and we’ll proudly do the same for any product you’re considering. Here are a few additional myths that have somehow invaded this realm over the years, plus the proper information so you know which pitfalls to avoid as you launch your newest cosmetics brand.

cosmetics launch myths budget products

Myth #3: Need a Huge Budget

While there’s no question you do need to have at least a reasonable budget for a cosmetics launch, some are under the mistaken impression that only the biggest chains can really afford this sort of thing due to extreme expenses. Simply put, this isn’t the case.

For individual creators or smaller companies, we recommend a budget between $2,000 and $5,000 for any new brand. Keep in mind, however, that only a portion of this money actually needs to go toward your product creation and manufacturing – other chunks will go toward marketing, advertising and related themes. In most cases, only half or even under half the budget is used for the actual products, and you really don’t need to break the bank for a successful launch here.

Myth #4: Products Must be Created Quickly

While speed with products certainly isn’t a bad thing, it’s also not a primary expectation you should enter the cosmetics world with. The beauty product creation process takes several steps and may be a lengthy process, with private label manufacturing generally lasting between four and six weeks for an initial order – and customized products requiring multiple months in many cases. This is an area where coordination and communication with your manufacturer is vital, but you should expect to be patient and pay for quality rather than speed.

Myth #5: Other Income Forms

Cosmetics brand owners and employees come from numerous circles and life situations. Some are full-time professionals in this field, while others have other jobs and make extra income through a cosmetics side project.

Really, the prevailing myth here among some is that you have to fall under any of these classifications to launch a cosmetics brand or product. There’s no such requirement at all, and whether you choose to maintain other forms of income will be completely up to you and dependent on your time needs and other personal preferences.

For more on debunked myths in the cosmetics field, or to learn about any of our contract manufacturing services, speak to the staff at Dynamic Blending today.

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