So if you’re working 40+ hours a week and already struggle to find a work and family (or freedom) balance, can you realistically pile on a new project – creating and launching your product – that requires your time and attention?

Take a look at these tips for managing your new product journey along with your full-time job and other responsibilities.
Be Passionate About Your Product
Develop a Game Plan
Make Every Shopping Trip a Market Research Mission
Whether you’re in-store shopping or scrolling through products online, keep your research hat on. What products on the shelves are your future competitors, and how are they packaged and marketed? Where are they sold, and for how much money? Talk with your family and friends about their cosmetics shopping habits and how they choose products. Use social media for “social listening.” Follow brands you like (or might compete with), stores and sites where you’d like to sell your products, and skincare product influencers you’d eventually like to reach out to.
Schedule Set Time for Your Project
You know best what your typical day looks like, and when you’ve got down time. Whether it’s reading up on ingredients during your lunch hour, like this article from MoneyTalksNews recommends, or set aside even a few minutes a day when you’re consistently free. Do you have a long subway commute, or an hour every week that’s spent waiting while your daughter has soccer practice? Spend it sending emails to suppliers or building momentum around your new product through social media posts.
Ask Family Members to Pitch In
If you have others in your household who are used to you doing a lot of the heavy lifting, it’s time they pitched in. That may mean asking your spouse to cook dinner on set nights of the week so that you can work, putting your teen in charge of walking the dog, or teaching your youngest how to do laundry. Your success and happiness is intertwined with your family’s, so let them know you need their help in realizing your dream.
Minimize Distractions
Like this article from Dollar Sprout points out, your spare time to work on your side hustle is limited and precious. Don’t waste it by scrolling through unrelated social media posts, checking your WhatsApp messages, or keeping an eye on the TV. Find a quiet place to work and concentrate, and stay uber-focused during the time you have to work on your passion project.
Carve Out Your Best Hours to Work
Ask for Flexibility with Your Work Schedule
Work with a Skincare NPD Consultant
Keep Your Eyes on the Prize
What do you think?
No one knows beauty trends like Dynamic Blending. We bring Skin Care Creators, vendors, and designers together to innovate with simplicity and delight, and we’d love for you to join the community. Help make your mark on the beauty industry of 2022 and beyond;

Elizabeth Heath
Liz is a writer and editor based in central Italy.