CLIENT
The following is a case study for one of our past clients, “Rachael’s Lotion’s”. This will show how a typical project goes from that first email, all the way to being in a client’s hands.
PROJECT SCOPE
Rachel’s Lotion’s needed a brand design for their new skin care product. Prior to launching, client needed us to create a brand that would help them attract consumers, providing her with a launchpad for success.
MOODBOARDS and IDEAS
As you can see by these moodboards, we developed a range of ideas before narrowing it down to the designs that we felt were on target for clients audience.
One Color + Solid Pattern
Simple, clean, and modern, adds some fun personality to the packaging. Can be used to create a floral pattern that is used across all products. Challenge is then to find a way to differentiate flavor (such as color or other types of labeling).
Line Illustration + Solid Shapes
More fun than elegant but can still be really clean and simple. Illustration can be created that is centered on the package or make this style part of the client’s logo that is large and centered on the package.
Flat Illustration
This style will be easy to print if the client decides not to do digital printing. Easy to edit across the line if the client does more of the “lollipop” route where instead of a pattern package have a central image on a background with fun type.
Modern + Abstract Shapes
Really popular style right now, creating scenes or objects with simple abstract shapes. It’s clean and simple but still provides some personality to clinets product.
