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Cosmetics Brand Digital Marketing Themes to Consider

Cosmetics Brand Digital Marketing Themes to Consider

If you’re launching or looking to improve any cosmetics brand, marketing will be one of the single most important areas you consider. In particular, today’s marketing realm is often hugely focused on the digital areas of marketing, and the cosmetics world is no...
Cosmetics Launch Myths: Budget, Products and Time

Cosmetics Launch Myths: Budget, Products and Time

In part one of this two-part blog series, we went over some of the most common myths out there regarding launching a cosmetics brand. Whether you’re launching your first such brand or are experienced in this field, avoiding these kinds of harmful pieces of...
Proper Skin Care Routine Order

Proper Skin Care Routine Order

With so many different types of products on the market, our drawers are full of moisturizers, exfoliants, cleansers, serums, etc. It can be overwhelming to know what products are right for you and how to use them. You could have the most fantastic routine that you...