ODEPARTMENT is a creative agency providing bespoke branding expertise and creative studio for beauty, wellness and lifestyle brands.  We are your strategic partner and creative right hand, helping brands achieve prestige positioning.

We work with brands in an integrative manner, starting with brand positioning and product assortment, all the way through to creative execution.  Our founder has experience both working on the brand side, as well as agency side bringing a full 360 approach to all projects.

We are discreet about our client base, but to provide a sense of their reach, our clients are carried at the following retailers:

  • Barneys NY

  • Four Seasons

  • John Lewis

  • Mecca

  • Neiman Marcus

  • Nordstrom

  • Saks Fifth Avenue

  • Sephora

  • Ulta

  • Walmart

  • Whole Foods

Odepartment founder Christina Okubo brings extensive experience working with large brands including American Apparel, Levi’s, Nike, Target on efforts ranging from retail development to rebranding and national advertising campaigns.  She mentored and learned from one of the industry’s most coveted creative – award-winning designer John C Jay, who is currently the President of Global Creative for Fast Retailing (Uniqlo, J Brand, Helmut Lang, Theory, etc).


Mission / Vision Statements
Brand / Product Naming 
Brand / Product Positioning
Brand / Product Architecture
Strategic Partnerships

Re-brand initiatives
Advertising Campaigns / Photoshoots
Marketing / Digital Collateral
Packaging Design
Brand Style Guides

Tone of Voice
Brand Messaging & Marketing Copy
Social Media Strategy
Sales & Educational Material Development


Let’s Schedule a Call With ODEPARTMENT!